A FRET12 Pick From the Depths of NTS Radio
From a small booth in Dalston in the United Kingdom, NTS Radio shakes up the world of music with their genre-less approach to radio. They founded their station as an independent and ad-free experience - letting their DJs play the music they’re passionate about. A combination of hustle and key partnerships with like-minded individuals made this station a referential cultural icon – and caused them to outgrow their initial hole-in-the-wall studio. Over the years, they’ve partnered with the likes of Warp Records, TATE, Carhartt WIP, Brain Dead, and other notable DJs and musicians from around the world.
NTS currently has over 500 resident artists and an additional 50 to 100 monthly guests that span the breadth of musical offerings. Their two-channel radio broadcasts 24 hours a day, ensuring they reach the morning riser in L.A. and the nightcrawler in the U.K. Whether you choose to tune in live or take a deep-dive in the archives, you can discover your favorite hosts, musicians, and genres – saving your favorites along the way. Imagine a digital version of sifting through records at your favorite local shop, but with a broader catalog and the ability to discover new music without leaving your couch. For those who love the underground music scene, and discovering artists before they get big, NTS offers a unique catalog. Recently, their team ran a comparison test against streaming giant Spotify and found that about 55 percent of the music played on NTS was not available on Spotify – talk about some hidden gems!
NTS Radio’s genre-agnostic approach resonates deeply with our approach to guitar and our belief that anyone can pick up one up and find their niche. We will continue to celebrate the broad range of styles and genres that the guitar can create, which is why we’ve hand-picked a half-dozen shows to share with you. Hopefully, these inspire you to dig deeper and find music you’d never thought you’d enjoy. Happy listening!