FRET12 IN THE NEWS
Chicago's FRET12 brings analog vibes to a digital music world
AXIOS — February 20, 2026
The world’s only guitar string upcycling mummy.
Guitar World — January 20, 2026
Guitar Stores Are Pushing Back on Online Retailers, and It's Working
ULTIMATE GUITAR — February 20, 2026
Media Coverage
How the String Thing made upcycling your guitar strings fun.
I really liked the idea of this thing feeding on spent strings from guitar players everywhere!
Guitar Stores Are Pushing Back on Online Retailers, and It's Working
Suddenly, guitar stores are cool again as people seek a return to in-person experience.
Chicago's FRET12 brings analog vibes to a digital music world
"The world's betting on AI, and I'm betting on the total opposite. I think people are going to be jumping left and right to get back to humanity." –Dan Tremonti
(FRET12) is like a back-alley entrance into everything music.
Guitar Gear Small Business Profile: FRET12 Brings Culture And Community To Chicago’s Music Scene.
The world’s only guitar string upcycling mummy.
Turn your old guitar strings into sculptures with the String Thing.
For press inquiries or interview requests, reach us at press@fret12.com
FRET12 Guitar Supply
FRET12 is a music culture brand based in Chicago. We create clothing, artwork, and content that capture the nomadic spirit of life on the road, alongside a curated selection of guitars and accessories. Learn More
Blog posts
FRET12 Sessions: Sparkle Carcass
Sparkle Carcass, self-proclaimed trailblazers of “Chicago Dive-Bar Country” blew through our shop and chopped it up with us about music, songwriting, and what it means to be an alt-country act in Chicago.
FRET12 Sessions: Sunvolume
