FRET12 IN THE NEWS

Haunted by Dead Guitar Strings? String Thing Lifts the Curse.

VICE — April 10, 2026

Chicago's FRET12 brings analog vibes to a digital music world.

AXIOS — February 20, 2026

The world’s only guitar string upcycling mummy.

Guitar World — January 20, 2026

VICE

Haunted by Dead Guitar Strings? String Thing Lifts the Curse

Wrap your old guitar strings around FRET12’s collectible mummy figurine—and turn your trash into treasure worthy of Tut’s tomb.

Premier Guitar

FRET12 Launches the String Thing Guitar String Upcycling Mummy

String Thing® gives guitarists and bassists a creative way to repurpose their used strings rather than discarding them.

Guitar Gods

String Thing Wants to Make Your Dead Strings Immortal.

The concept is brilliantly simple. Thread your old guitar or bass strings through a customizable, mummy-shaped figurine. Wrap it. Weave it. Get creative.

Guitar Mag

How the String Thing made upcycling your guitar strings fun.

I really liked the idea of this thing feeding on spent strings from guitar players everywhere!

ULTIMATE GUITAR

Guitar Stores Are Pushing Back on Online Retailers, and It's Working.

Suddenly, guitar stores are cool again as people seek a return to in-person experience.

For press inquiries or interview requests, reach us at press@fret12.com

FRET12 Guitar Supply

FRET12 is a music culture brand based in Chicago. We create clothing, artwork, and content that capture the nomadic spirit of life on the road, alongside a curated selection of guitars and accessories. Learn More